pirelli

We were briefed to come up with a creative approach for 2024 Pirelli Calendar aka ‘The Cal’. Creating two films (teaser + main) that would be part of their global launch event where the photographer and celebrity talent would be announced.

From teaser trailer to social media channels and the red carpet event we came up with a holistic offering that strongly represented the style, theme and mission of the chosen photographer. It was a lot of fun to work on and deep dive into the Pirelli world.

Role: Copywriting, Concept development, scriptwriting.

Team: Katherine Roseby (CD), Gotham Pillai (Copywriter)