"last seen"in a deck somewhere.
From clients ghosting to abrupt pauses, budget constraints and many other things. This is for the projects that have were meant to get made but ended up limbo, never to be seen again.
#001 Checkout.com
For Checkout.com, they wanted an exciting way to show off that they’re the best option for businesses to use when it comes to digital payments services. This campaign was to target payment managers and B2B brands, who want reliable, secure and effective payment system.
In order to execute this we utilised integrating creativity with data led insights and delivered an offering they couldn’t refuse, by merging major businesses into our overarching comms. We made the message memorable and demonstrated the range of businesses that can and should use Checkout.com.
#002 NIO
NIO are a Chinese automobile company that wanted us to come up with a EU launch campaign. I don’t have to say that attracting new consumers in a region that is home to some of the world’s best cars is no easy feat.
Despite being a great sustainable option, NIO needed to dial up the importance of their system integration and human first, car second features (they have built in perfume). But more importantly they needed a massive spectacle.
In world’s first, we’re going to bring together the incredible technology of NIO with one of the world’s best directors and biggest musicians, premiering a music video shot entirely with the NIO onboard cameras.
Role: Creative + Copywriting
Team: Matt Wodd + Tom Loveless (CD’s), Mickey Chan (Snr Art Director), Gotham Pilai (Copywriter)
#003 Greenpeace
Greenpeace commissioned us to devise creative interventions that confront the role of industrial food in the climate crisis.
We decided we would appropriate an ice cream van that would sell our own bespoke packaged ice cream.
The twist is our ice cream flavours will be named after the consequences of the UK’s involvement in the climate-critical destruction of forests across Brazil that are burnt to make space for cattle and to grow soya for UK meat and dairy production – displacing and destroying Indigenous Peoples’ lives.
Ice cream is free. The price you pay is the consequence.
Enter the Bad Taste Van.
Role: Copywriting
Team: Mickey Chan (Snr Art Director), Martha Omasoro (Art Director)
