Did you know that more than 3.2million people in the UK are affected by hygiene poverty? Going without toothpaste, shampoo, sanitary products and more leading people doing their best to hide it and dealing with great feelings of shame.

In partnership with The Hygiene Bank charity for the Ocean Outdoor competition, we created Hidden in Plain Sight’s a DOOH that utilised real time data and sound shower tech to bring to life the real stories of people living in hygiene poverty.

Ocean Outdoor