tHE adultification of black girls
The Adutlification of Black Girls is an independent film led campaign.
Adultification bias is where children of minority groups, typically Black children, are treated by adults as being more mature than they actually are.
Black girls in particular experience this in a harsher form due to the intersection between gender and race, a double whammy of misogyny and racism.
With this campaign we aim to educate and raise awareness on the impact that adultification bias has on Black girls from infancy to adulthood.
Role: Creative Direction, Copywriting, Concept, Film Scripts, Strategy
Team: Martha Omasoro (Art Director)
Live: 2024